{"id":1323,"date":"2026-02-26T17:57:48","date_gmt":"2026-02-26T16:57:48","guid":{"rendered":"https:\/\/www.040bier.de\/?p=1323"},"modified":"2026-04-18T17:38:49","modified_gmt":"2026-04-18T15:38:49","slug":"mildes-fuer-die-hauptstadt","status":"publish","type":"post","link":"https:\/\/www.040bier.de\/?p=1323","title":{"rendered":"Mildes f\u00fcr die Hauptstadt"},"content":{"rendered":"\n

Der Biermarkt hat es seit ein paar Jahren schwer. Die Gr\u00fcnde sind vielf\u00e4ltig, aber der ge\u00e4nderte Geschmack der Verbraucher und die Erwartungen einer nachwachsenden Generation an „ihr Bier“ sind hier entscheidend f\u00fcr alte Marken und oft Grundlage neuer Ideen. <\/p>\n\n\n\n

In der sehr lebendigen Berliner Bier-Szene<\/em>, die von zahlreichen kleineren und gr\u00f6\u00dferen Craftern im letzten Jahrzehnt kr\u00e4ftig aufgemischt wurde, haben es insbesondere die traditionsreichen Brauereien<\/em> schwer, sich neues Publikum zu erschliessen.<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

Foto: MOs810, Quelle Wikimedia Commons, https:\/\/creativecommons.org\/licenses\/by-sa\/4.0\/deed.en<\/a><\/sup><\/p>\n\n\n\n

Mit der Berliner Kindl Brauerei<\/em> und der Schultheiss Brauerei<\/em> kamen in den 90er Jahren zwei Berliner Originale<\/em> zusammen, die seit jeher insbesondere durch ihre ikonischen Logos bekannt sind: der durstige Beamte und der „Goldjunge“ im Humpen. W\u00e4hrend Schultheiss<\/em> als einziges Produkt ein Pilsener produziert, ist die Marke Berliner Kindl<\/em> vielf\u00e4ltiger, aber letztlich vor allem f\u00fcr ihre Berliner Weisse <\/em>bekannt.<\/p>\n\n\n\n

\"\"
Foto: Naturpuur, Wikimedia Commons Creative Commons Attribution 4.0 International<\/sup><\/figcaption><\/figure>\n\n\n\n

Mit der gemeinsamen Marke Berliner<\/em> sprechen die beiden w\u00fcrdigen Oldies junges Publikum an um diesem bei den Lieblingsbesch\u00e4ftigungen „Chillen“ und „Cornern“ die passende Pulle an die Hand zu geben. <\/p>\n\n\n\n

Wie das Info-Portal Getr\u00e4nke News<\/em> berichtet, legt die Marke nun genau daf\u00fcr ein spezielles mildes und helles Lager auf. Es soll sich mit seinen 4,8% und einer zur\u00fcckhaltenden Hopfung an solche Kunden richten, f\u00fcr die ein herbes Pils nicht in Frage kommt.<\/p>\n\n\n\n

Quelle: <\/strong><\/p>\n\n\n\n

https:\/\/getraenke-news.de\/mildes-lager<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Mit ihrer gemeinsamen Marke Berliner legen Schultheiss und Berliner Kindl ein helles, leichtes Lager auf, das sich an die junge urbane Style-Elite wendet<\/p>\n

Hier mehr zu den Hintergr\u00fcnden… <\/p>\n","protected":false},"author":2,"featured_media":1351,"comment_status":"closed","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[302],"tags":[308,306,39,307],"class_list":["post-1323","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-news-news","tag-berliner-brauerei","tag-berliner-kindl","tag-lager","tag-schultheiss"],"_links":{"self":[{"href":"https:\/\/www.040bier.de\/index.php?rest_route=\/wp\/v2\/posts\/1323","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.040bier.de\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.040bier.de\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.040bier.de\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.040bier.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=1323"}],"version-history":[{"count":10,"href":"https:\/\/www.040bier.de\/index.php?rest_route=\/wp\/v2\/posts\/1323\/revisions"}],"predecessor-version":[{"id":1546,"href":"https:\/\/www.040bier.de\/index.php?rest_route=\/wp\/v2\/posts\/1323\/revisions\/1546"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.040bier.de\/index.php?rest_route=\/wp\/v2\/media\/1351"}],"wp:attachment":[{"href":"https:\/\/www.040bier.de\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=1323"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.040bier.de\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=1323"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.040bier.de\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=1323"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}